Copywriter: Safe list riches -- MYTH!

Where did everyone go? Things are just now getting interesting.

I bought some safelist software that will send email to over three million subscribers -- I wanted a list to email some of my affiliate offers to plus build my own list, so I thought I'd try it.

The way it works is this: The software automatically signs you up on thousands of opt-in safelists. (Afterall, for the right to send emails you also have to be willing to receive them.) It automatically verifies your membership on the safelists (double opt-in). Then it automatically emails your sales letter to all those lists -- plus it goes into your inbox and deletes the messages you get from the other subscribers so you don't have to read that junk.

The software worked perfectly. The problem is, I think everyone else on that list was using similar software, so my 3 million emails were promptly deleted without being read. The email I sent was good -- but by the end of the day, not a single response.

The safe list heydays seem to be over. Used to be that you would have to at least see the subject lines of the messages you're deleting, and you'd end up opening a few of the more interesting ones. You might even end up buying something. But new software allows your prospect to delete every message in their inbox without even opening it.

Advice: Don't buy any safe list automatic submission software. It's a total waste. I think the only people making money on the safe lists are the ones selling safe list memberships and the software itself.

I'm experimenting with a few other "subculture" marketing approaches, and I'll keep you informed.

My preliminary report? The easy way still doesn't work. Damn!

Survey:

1. Have you ever marketed to a safe list?
2. How much money did you make?
3. What product did you sell or presell?

See you tomorrow!