Spam fan mail

You know, used to be that I thought this copywriting business was evil...

...talking people into buying what they don't want or need...playing on fear, greed, etc...

Turns out it's not true at all -- though it was geat rationale to drag my feet on projects at the time.

When you offer a product you believe in, great things happen. First, you don't have to worry about conning anyone. Your enthusiasm shines through the copy, and it will sell well. You have provided a great service to the customer, your client, and yourself.

Case in point: Last week I was the "roving reporter" for AWAI's copy bootcamp in Florida. My job was to throw a few tidbits by email to the AWAI file that wasn't attending the conference. I gave them free tips from what we were learning, then told them they should buy the DVDs from the conference.

It sold. It sold more than my client had even dreamed of. Plus I did learn a ton of new stuff, so that was two out of the three. Client happy, me happy. That left the third...people were buying, but were they happy?

You bet. I even got some fan mail from my spam. Something about what I wrote struck a chord with some people. That would never happen if I was trying to "con" someone.

I'll tell you more about the response to my spam in the M.L.W. next week. To subscribe, send a blank email to mlw-subscribe@morganletters.com, or simply visit www.morganletters.com.